Questions & Answers
What Will Be the Most Popular Length of Movies?
After reading about some of the things that are changing about the movie and entertainment industries, it seems likely that people won’t watch long movies on their smartphones…what is the long-term thinking by Hollywood about movie length, since 90 to 120 minute movies are their focus…
We see clear trends of shorter entertainment formats…as more and more content is consumed ‘on the go’, people will be watching what and when they want. These consumption behaviors will drive content formats, so if more people are watching shorter serialized or segmented content that match their own consumption habits, we’ll see more selection in that form.