Google: It’s a Four Screen World

It’s not about ‘the screen’ anymore. Never has the phrase “all the world’s a stage” been more appropriate for content creators. Now it’s a four screen world in which content consumers move from screen to screen.

A recent study by Google provided thought provoking information about the way people are using a combination of smartphones, televisions, computers and tablets to consume content anywhere, anytime and anyplace. The study outlines huge implications for how content is, and will be created, developed and produced to work seamlessly across this four screen world…and the impacts this trend will have on other media…

  • in combination, 90% of all of our media consumption, or 4.4 hours per day, is happening across all four screens
  • this trend leaves less and less room for paper-based books and publications, or for radio
  • users are watching TV on average for 43 minutes per session — the most of any screen
  • but 77% of that time we are simultaneously using another device like a smartphone or tablet
  • although a lot of attention is being focused on smartphones and apps, this device is not only the smallest screen in our world, it’s also used for the shortest bursts, at 17 minutes per day session, compared to 30 minutes on tablets, 39 minutes on PCs and 43 minutes watching TV

And this story has really only just begun…stay tuned for follow-up articles on Big Story Group. If you have an idea for a related article about the four screen world and how it affects content creation, development, production and consumption, please visit our Big Story Group Contributor page.

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